Whether you own a large corporation or you just own a small business, you need to market your business to your customers. The company that I own has the best service Sudbury, but if my company doesn’t show up in Google, then how will my customers know this. If you don’t show up in Google, you are losing money to your competition, day after day. Stop losing money and start marketing your business today!

There are many different approaches that can be taken when trying to market your business in 2016. One thing we all know is that the internet is a very popular place. So popular that most people are too stuck on their cellphones to have a conversation face to face anymore. In this article I am going to show you the 4 best internet marketing techniques of 2016!

Word Cloud "Web Marketing"

The world wide web has taken hold of our attention, and it doesn’t look like that is going to change anytime soon.

SEO

SEO stands for search engine optimization. It is a technique that is being used by many internet marketers these days. As we all know, Google is a very popular way for people to find products or services. Most people looking for something will do a simple Google search to find whatever they are looking for. Search engine marketing is a method of ranking a website in Google so that when a customer searches for a service, the companies website will show up. This technique can be very effective at getting thousands of new customers, each month. A good internet marketer can monitor search trends and tell a company just how much traffic their business could receive by owning  first page Google listing.

PPC

Pay-Per-Click advertising is a method of internet marketing that involves using paid ads like Google Adsense or Facebook Ads. Their are many other PPC platforms that you can use as well such as Youtube. The sky is the limit with Pay-per-Click but the only down side is that lots of people run from ads. Any internet marketer will tell you that natural traffic is always better than paid traffic. That being said, PPC is a very good tactic and it can be very profitable.

Video Marketing

Now a days, people love watching videos. It is easier to watch a video that describes everything for you than to have to read a boring article. It is human nature to do what is easiest, and in most cases it is usually easier to watch a video. This is why viral video marketing is such a powerful technique that online advertisers are taking full advantage of. It is free to post a Youtube video that can rank in Google much quicker than a new website.

Business Directories

This is an over looked tactic that is often not used by internet marketing companies. Business directories like Yellowpages, or Yelp are free to use and the best part about them is that they will get you customers! These listings will sometimes rank in Google by themselves and can easily be boosted in Google with basic SEO tactics. Lots of people will use business directories to find services, so it is well worth your time to take 2 minutes and fill out their forms. They can get you monthly business leads, totally free, all you got to do is make a few listings.

I hope this article will give you some insight into using internet marketing strategies to market your business or product. If you have any questions just feel free to shoot me an email! I will usually respond within a few days. I myself own a small business in Sudbury, Ontario Canada so if you live in the area definitely message me and we will get in touch.

 

-YoYo